Slåke is a proud, small furniture factory from Hjelmeland, Norway. Since 1938 they have produced «Jærstolen» as a modern Norwegian tradition furniture. Scandinavian design, norwegian production and tree as basic material characteristics Slåke’s products. For Slåke furniture carpentry means care for the materials and quality.
Slåke celebrates their 75th anniversary with a vision to work on new classics in Nordic design. The team consists of young, innovative designers that safeguard the heritage and unites past and future. In this occasion they also wanted to refresh their visual identity.
Inspired by Scandinavian design traditions we created a minimalist expression to reinforce its focus on their products. The colors are inspired from the nature in Hjelmeland; -sun, sky, mountains, cropland, grass, sand and sea. As a counterbalance to an otherwise tight visual profile, the circle is used to provide a contrast in both shape and color.
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