PRIDE– PRIDE IS AN EXCLUSIVE, PRIVATE WELLNESS CLUB LOCATED ON THE SHORE OF THE MOSCOW RIVER.
This is a high-level resort where each visitor has access to a personal trainer, nonstandard fitness equipment, a 5* restaurant, a luxury spa and even a beach which operates year-round. On the other hand, PRIDE is the sport; it is speed and a pumping heart, achieving the impossible. Only the most privileged can get access to this club. In addition, having a membership is a reason to have pride.
AS A VISUAL SOLUTION, WE DESIGNED THE WORD ‘PRIDE’
WITH A DISTINCTIVE TYPOGRAPHY THAT SYMBOLIZES THE PERSONAL SIGNATURE OF A CLUB MEMBER.
THE INTERNAL DYNAMICS OF THE SIGNATURE SPEAK OF LIFE, MOTION AND SPORTS.
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