Madii & Dylan
Madii & Dylan is an Australian line of natural, eco-friendly children’s products that range from soft cleansing flannels to cozy hypoallergenic pillows. Their products are made with incredible air-spinning technology that naturally resists dust mites, mildew and bacteria. Also, they’re specially designed to align the spine, support the neck and keep children’s heads elevated so they can breathe freely while resting.
Our job was to transmit the brand’s most important values: friendliness, cleanliness, comfort and honesty. We kept the brand colors crisp and gender neutral. The logo uses a light and clear typeface that draws attention not to itself but to the brand’s main character: the ampersand. The ampersand was designed to function as an icon, an icon that reflects the brand’s innocence and cleanliness: it’s designed to look like a cross between an ampersand and a rubber ducky.
Creation and Branding design for Beige, dedicated to personal hygiene
products and body care. Nature-based products and aromas of plants,
trees and other natural elements.
Creación y diseño del Branding para Beige, dedicada a los productos
de higiene personal y cuidado del cuerpo. Productos basados en la
naturaleza, y los aromas de las plantas, arboles y demás elementos naturales.
More on: joseppuy.com
Gallery is a three-level restaurant, bar and function space situated in the central business district of Adelaide. Our challenge was to develop an overall identity for the Gallery, as well as an identity for the rooftop bar so it was separated from the high end function areas. Identities were developed which referenced the minimalist, industrial interior and took inspiration from common art gallery elements such as frames, way-finding systems and sold stickers. Seeing an opportunity to create a street presence, neon signage for each level was developed to brand and clearly define each area.
More on: studioband.com
Green Ratio is a hypothetical smoothies brand that allows you to customize your drink by selecting
the ingredients and their proportions. The store chain is placed in Australia and shaped to its lifestyle, focused on healthy and natural, high quality products. The project has been developed during my Major Project class at Raffles College of Design and Commerce in Sydney.
The name “Green Ratio” derives from the golden ratio, which is universally known as the proportion of beauty and harmony. Therefore “Green Ratio” can be read in different levels: it represents the perfection of the product related to the green/natural side, but also suggests the idea of proportion, that is linked to the custom made value of the brand.
The logo idea comes from the percentage symbol, designed to adapt to the name. The wordmark wants to be consistent with the Green Ratio concept in order to reinforce the storytelling of the brand values.
Harvard is a prestigious school without consistency throughout their visual identity. An institute with 12 separate schools. Every school does their “own” thing, using various elements in different kinds of ways - a part from each other. The new identity is based on the traditional logo’s and authentic feeling. Veritas. Veritas means truth - it’s deeply rooted in the Harvard soul. It’s engraved on the gates, their statues and even their waffles. It’s something that has to be maintained. With the new and fresh identity every school maintains their own crest in an abstract way - but will continue using the Harvard style of communicating.
More on: subform.net
Due to long design span (first drafts and applications were made in 2012) the core elements were chosen with a strict discipline: a limited color range using only red, black and white and a very common and available type choice (Verdana). Red color was chosed as an opposite to blue, the first color that springs to mind when talking about Finland. Also the typography choices were made in a bit ironic way: instead of using a exquisite, special font the utterly vernacular Verdana was used (in it’s basic form as well as a customised version, mixing letterforms from Radim Pesko’s Lyno font in it).
For the main graphics we created a living identity of lines that were always circling, overlapping and moving in an unpredictable way. The lines represented the registrars’ work: moving art and goods from A to B. These lines were used as a static elements (always different from application to another) as well as in animations during the conference.
More on: werklig.com
The Beginnings offers strengthening raw food ingredients from around the world. Garlic from jungles of the North, wheatgrass from meadows of the East, the most fragrant cocoa of the South, the hottest tropical ginger root, algae from the purest seas. The wild, uncontaminated power of life. Those are your Beginnings – the source of the authentic you.
The visual identity has been created using patterns from unique places around the world. By combining and contrasting these patterns, we’ve brought the wild of the jungle into the wild of the city. During the process we created design concept and identity, product packaging, a library of illustrated patterns and visual guidelines to help expand the brand identity as it evolves.
More on: asketic.com
What not to say to a graphic designer
n all these years (more than 10 now!) I’ve collected, in a series of post-it on my desk, all phrases that customers are saying and we (frustrated designers) hate to hear.
More on: zerouno.org
- Take a dech chair
- Take a beer
- And look at the stars
Unknown Seed Kit
Take a green break is a project that hopes to encourage and inspire urbanites to incorporate more nature into their breaks. Nature can enhance the effects of taking breaks thus, in this fast-paced society where our lives are increasingly dominated by work and screen time, urbanites can tap on the restorative power of nature to compliment their stressful living.
The Unknown Seed Kit is a kit where users randomly received a plant to grow. It’s a surprise where user will not know what the seed is, until they grow it to find out by following an instruction guide.
It is a way to encourage people to grow plants in their home or office and the process of growing a plant is a form of taking breaks. By being unknown, it allows user to observe nature’s growth as they will be eager to find out what the plant will turn out to be.
It was decided to lead the design through the central philosophy of the company that pass on to their products.
Our design therefore combines symbols of nature, structured so as to subscribe and disclose the verbal and theoretical values of the company.
Initially, the circular shape of the Earth reflects the periodic nature of seasons, thus symbolizing the wise function of nature itself. Dividing the circle into two equal parts we underline the harmony, between nature and the people living in balance with their environement. The lower semicircle is closed, in order to suggest the compact nature of the soil and the solid beliefs of the company. Nature feeds the roots of trees and plants with the required for their physical development components. A consequence of this physical supply are the fruits and derivatives which are symbolized by the leaves, which embrace the open semicircle.
The final symbol generates three different levels of Gaia: soil, earth and air. Each separate notation engage together to reflect harmoniously the company values and create a simple but strong identity.
More on: behance.net
Homelessfonts is an Arrels Foundation initiative which consists of creating a collection of typefaces based on the handwriting of homeless. The idea behind these typefaces is for people and brands to use them in their announcements. All profits are intended to help the 1400 people supported by the Arrels Foundation.
More on: homelessfonts.org
Six Rivers Brewery
Like its larger local beer brethren at Eel River and Lost Coast breweries, Six Rivers Brewery operates a vibrant brew pub—a social and cultural hub in its Humboldt enclave. 75% of the beer produced at Six Rivers goes right through the tap and never leaves the premises. It’s this reason that their distinct micro brews haven’t reached the masses and the few brews that have aren’t the ones that catch your eye on the shelves. My objective was to bring Six Rivers Brewery into a more modern space by updating current package design that enables the brewery to “stand out in a sea of sameness” from other Northern California establishments.
I aimed to highlight and play-up the distinctiveness of each beer through design and lifestyle branding while still retaining the heritage of the brewery’s core brand values. Each beer has its own personality and everything from the custom illustrations to the packaging materials reflect the vibe of Humboldt and the uniqueness of each micro brew. Today, breweries need to cater to a younger craft beer audience and an arena where names like Stone Brewery, Lost Coast, Lagunitas, and 21st Ammendment are the big players.
More on: morgan-sterns.com