Carlotta is a traditional Mexican style bakery, where folkloric pastries such as “conchas”, cakes and “buñuelos” are prepared.
Our brand proposal adopts graphic styles from Mexico during “El Porfiriato”, a historical period in which the country was under the control of president Porfirio Diaz, a man heavily influenced by French customs, art and architecture. We used official documents from that era as main visual references to redesign those classic typographic styles.
The brand embraces delicacy and elegance, both represented in the subtle arrangement of flowers as the main pattern. This element rounds up our identity design proposal, integrating each piece together with a black frame to settle the movement it creates, thus preserving the brand’s delicate personality.
The Duppy Share
A metaphorical journey from darkness to light, our evocative design for The Duppy Share rum counters the malevolence of evil spirits with redemptive rays of Caribbean sunshine. It’s truly a message on a bottle.
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Kirschner is a cycling apparel brand hailing from Santa Catarina, Brazil. As a start-up, they required everything from a name and identity, right through to the apparel design and promotional collateral.
The final logo and overall direction was designed to convey a contemporary brand that recognised and celebrated the pedigree at the root of the sport. The modern styling with vintage nuances give the brand its own unique identity within an increasingly competitive market.
Paul Calver was appointed as lifestyle photographer and videographer, completing the visual direction for the Kirschner brand. Additional postcard photography by Karla Rudnick.
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identity for play restart, design event that aims to create dialogue between design professionals and where the word takes precedence over the image.
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Organic rice packaging project for Panino illustrating the city of Banyuwangi. Panino works together with local farmers to produce high quality organic rice, cultivated from one of the best agricultural lands in Indonesia, Banyuwangi and uses seeds of local varieties that are developed and planted using System of Rice Intensification (SRI) method and Jajar Legawa to yield rice with better nutrient content. Packaging conceptualized, designed at Sciencewerk Studio by Adji & Danis , Sketched by Erwan Priyadi, Illustrated by Roby Dwi Antono.
Brands. Identities. Logos. What’s the difference?
The word logo is short for logotype—a graphic representation of a brand. So, essentially, a logo is a picture that represents the collection of experiences that forms a perception in the mind of those who encounter an organization.
Identity is often (mistakenly) used interchangeably with logo, but an organization’s identity encompasses much more than its logo. The organization’s name is equally as important as the picture used to represent it. Other elements, such as the color of a company’s mailing envelopes or the music customers hear while on hold on the telephone, are elements of the identity. Most of the logos we admire more often than not are part of a well-designed system. In such a system, the application of the logo (as well as these other elements) has been as carefully considered as the logo itself. An exploration of identities without including logos would be like a tour of France without a stop in Paris. Including a discussion of brands and how they relate to identities is like connecting the trip to the culture of Western Europe. It puts it all in context. It might help to think of it this way: The logo is a picture; the complementary elements and application decisions form a program; and the perception created by the picture and the program form the visual center of the brand.
More on: brand-identity-essentials.com
Identity design project for an interdisciplinary creative network called Federation, founded in 2014 and based in İstanbul. A subtle dynamic identity to represent different individuals and talents in the network.
Changing upper and lowercase letters together with he usage of the differing punctuation marks represent the variability of creative solutions under a solid philosophy.
Breakfast Club is a luxury delivery service located in Dubai that brings breakfast straight to your front door with the impression of receiving a much desired package by post, complete with postcards, stamps and stickers attractively sealed with patterned tape.
Our branding proposal for Breakfast Club takes inspiration from traditional postal imagery and elements, such as stamps, seals and stickers over Kraft paper, the traditional postage packaging material.
Even so, Breakfast Club is a brand that preserves simplicity and cleanliness in its vintage style. The main brand icon is based in the sound of birds singing in the morning, making it the secondary concept, along with a color palette inspired in bright sunshine and the blue morning sky.
Argo is a consultant’s agency located in Romania. People who are part of this firm, specialize in art investigation and history with a main objective: Discover new artistic work.
As a consultant’s agency we created a modern museum-like sensation using a simple color palette.
In addition, an emblem inspired on a compass is implemented for the sole purpose of highlighting the brand’s main function, to discover artwork.
Argo utilizes it’s own art pieces for its brand communication achieving a sense of belonging and pride to their own work.
Arch.Grad.Prog. is shorthand for New Zealand Institute of Architects Graduate Development Program. A package of slick and useful stationery has been developed for architecture graduates as they make their way into the profession.
More on: inhousedesign.co
Visual identity and communication concept for Hotel Koster — a small hotel, founded in 1905, located on a remote island in Kosterhavet Marine National Park on the west coast of Sweden. The assignment includes logotype, colour palette, typography, adverts, menus, posters, signs, staff clothing, stationery & cetera.
More on: bedow.se